Small Business Marketing: How to Use Visuals to Get More Traffic

The visual marketing materials you use are the first impression potential customers have of your business. And like it or not, first impressions are often the last impressions.. Your brand needs a pretty face, right from its inception. Even if you have an amazing product or service, without organizing your marketing strategy and solid visuals,…

3 Ways to Reduce Sign Up Abandonment

Every year businesses are losing as much as 81% of their potential customer base due to form or sign up abandonment. This is a growing problem, especially in what is being called the “Post SSN” era of online ID verification, because most people simply lose patience and/or interest when filling out long forms. Not only…

Why Digital Marketing Is Crucial for Start-Up Businesses

As a business owner, you have to understand how important it is to market your business effectively. One of the key focal points for your startup should be the way you utilize digital marketing. This is one of the most useful and essential parts of running your business, and you have to make sure you…

Branding Tips for Small Businesses

Even if your business is small, branding is one element that you should never ignore. You need to establish a brand that will appeal to your target market and one that will show off the personality of your business. If you find it to be complicated, companies like Vivaldi Group can help you to make…

How to Develop a Solid Content Marketing Strategy

The field of content marketing is getting more and more competitive by the year. According to Content Marketing Institute, 70% of B2B marketers will be producing more content in 2017. That’s a lot more airtime to compete with! Whether you’re a newbie or a seasoned content marketer, it pays to be smart. Content marketing is…